In order to reflect the academic quality of the Incarnate Word University Center, this institution has always had as a primary objective to reflect a high level online reputation. It is affiliated with The University of the Incarnate Word (UIW), and is the 4th largest private university in the State of Texas. It is considered the best university in cost-benefit and is positioned as the number 1 university nationwide that graduates more Hispanic students.
The main challenge with the Incarnate Center is to design a user experience for each type of visitor that has its website, from the educational community and its buyer persona, after the analysis of different prototypes for the organization of a large amount of information, graphic communication, we achieved a high impact website.
Using Automattic's CMS (Content Management System) WordPress, we achieved a simple management for the marketing and communication area, we achieved tools such as automatic landing page generators and integration of CRM technologies.
Visit: https://www.ciw.edu.mx
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